The co-founder of SoMe Digital Media, LLC, Aalap Shah strategizes on digital campaigns with the firm’s clients in order to enhance the visibility and awareness of their brands. His responsibilities include client management, strategy, creative development, marketing and administration. Moreover, Aalap Shah also teaches and trains on the topic of social media. In this capacity, he teaches courses that touch on digital marketing and social media.
Before embarking on his career, Aalap Shah attended DePaul University, where he earned a degree in accounting and e-commerce technology. He went on to develop two Learning Express Toys stores from the ground up, and oversaw responsibilities ranging from inventory management and accounting to training and human resources. He owned the two-toy-store franchise, for a five-year period. Before co-establishing SoMe Digital Media, he devoted a year to freelance marketing.
Away from his professional responsibilities, Shah enjoys reading and traveling and spending time with his family.